With the growing digitalized world, video marketing is leading the play. However, in case your business has not adopted the video advertisement strategy yet, there is a high probability that you’ll be compelled to implement it shortly.
In recent years the demand for video content has increased. Statistics suggest that 85% of business models use video marketing as an advertising tool, and 64% of consumers are more inclined to purchase through video advertisements than print or other media. Video advertisements also promise increased website traffic.
The bottom line is that your performance is made in the editing room.
Brent Sexton
Planning to start advertising via videos? Not an expert in video editing? Or are you finding ways to make your videos more eye-catching?
This article is intended to cover all your doubts and queries regarding video editing, and it will lead you to your desired video editing tool.
What is Video Editing?
Video editing is considered an artistic process of structuring and bringing production footage to life or a meaningful life. Cutting and lighting video fragments with effects, sounds and lights are called video editing. This magical post-production process tops almost mundane content to an exciting and gullible form.
The video editing process involves:
- Rearranging video clips
- Adding various videos together
- Applying filters and effects
- Adding and mixing sounds and music
- Transitioning between clips
Why Video Editing?
Are you a business owner or marketer? You have a well-planned strategy for your brand marketing, right?
No? Oops! I guess you belong to the 70% of business people who lack a proper marketing strategy.
No need to dishearten yourself. You can always start from scratch.
Although several traditional ways to advertise, the most powerful strategy is a video advertisement.
Here’s why:-
- Facebook was earlier just about posts but now is updated to video feeds, and most of the users are engaged through them
- Instagram’s reels go viral at a tremendous rate
- Even YouTube has created video story segments
- Google SEOs provide YouTube links to every search result at the top
What are the types of Video Editing?
There are various types of video editing, some of which includes the following: –
Linear video editing – In linear video editing, the video clips are simply joined and made into one complete videotape. It is edited in a very linear way.
| Linear video editing Pros | Linear video editing Cons |
|---|---|
| Easy to learn and inexpensive. | Small random changes are impossible from master tape without re-editing it completely. |
| Knowledge of linear editing is the base of every editing type. | Overdubbing* causes degradation in image quality. |
Non-linear video editing – This type of editing does not require any particular workflow order; random clips can be edited with this type of editing. In addition, the original file is kept intact during the edit, which provides work flexibility.
| Non-linear video editing Pros | Non-linear video editing Cons |
|---|---|
| Provides ease of point editing. | Cost ineffective. |
| Due to no compulsory over-writing, the quality of the end product is maintained. |
Offline editing – In offline editing, raw footage is copied and compressed. Then, this compressed footage, also called proxy footage, is edited with light and sound effects. After the edit is done, the original footage is replaced by a proxy one.
| Offline video editing Pros | Offline video editing Cons |
|---|---|
| The smaller size helps with fast and straightforward editing. | Time-consuming process. |
| Often considered a less capable machine. | Video editing is done in compressed form; hence the edits can be unclear. |
Online editing – Online editing does not require a compressed form of footage; it is edited in raw form only. However, it involves high-processing machines.
| Online video editing Pros | Online video editing Cons |
|---|---|
| The quality of the content is not compromised. | High-performance machines are required. |
| Fast process. | More energy consumption. |
Assemble editing – In this process of video editing, video clips are compiled in series without any transitions between them or without the addition of any visual effects.
| Assemble video editing Pros | Assemble video editing Cons |
|---|---|
| Used for creating rough drafts. | Not suitable for the final draft due to its unprofessional side. |
| Fast process. |
Live editing – Live editing is done simultaneously during live video coverage and is mainly done for television channels.
| Live video editing Pros | Live video editing Cons |
|---|---|
| Works for a larger audience. | The quality of the video is not assured. |
| Profitable. | In a live telecast, anything could go wrong. |
How to find the best Video Editing tool?
When we look forward to the best app, we don’t go for those who compel us to choose between an amateur and a professional instead, and we seek an app that is designed to suit both as they provide all the necessary features.
There are numerous video editing tools available. They are suitable for Android, Mac, PC, iPhone, or all-in-one platforms. Some devices are completely free, and others require a subscription.
The tool that is best for your needs entirely depends on your requirements.
Here, we’re mentioning the top 10 video editing tools so that you can compare them and find your match.
You may also read: How to Choose a Best Video Editing Software
The top 10 Video editing tools are…
Adobe Premiere Pro:-
Adobe Premiere Pro is one of the leading video editing software for professionals. Its latest version, 14.9, was released in February 2021. It is designed for both Web and Mac. It is great for professionals.
Features:-
- Non-linear editing interface
- Auto reframe tool
- Enhanced HDR support
- Flexible interface
- Responsive speed
- Rich ecosystem
- Unlimited multi-cam angels
Subscription plan:
- $19.99/month
You may also read: Adobe Premiere Pro Review
Final Cut Pro:-
Apple Final Cut Pro is the best tool exclusively for Mac users for video editing. If you’re a professional using Mac OS, then Final Cut Pro is the way to go. Unfortunately, it doesn’t have any subscription plans but comes with a hefty price tag of $299.99. Nevertheless, it was released in June 2011 and has been the choice of professionals.
Features:-
- Magnetic Timeline
- Touch Bar support
To get Final Cut Pro Plugins at a discounted price, visit: Final Cut Pro Plugins Official Page
CyberLink PowerDirector:-
CyberLink PowerDirector is video editing software designed for all types of users. It is an excellent tool for beginners with an easy-to-use interface and powerful editing tools.
Features:-
- One of the fastest video editing systems around in terms of rendering.
- One of the first systems to support 360-degree virtual reality footage.
Subscription:-
- Its monthly plan comes with $19.99 and the Annual plan comes with $69.99. In this New Year season, you will get a 25% ($51.99) discount on the Annual plan. This offer will expire on 8th January 2023.
To grab this special discount visit: Cyberlink PowerDirector Official Website
Adobe Premiere Elements:-
This miniature version of Adobe Premiere Pro is designed especially for beginners. It has an easy interface and a great support system.
Features:-
- Cross-platform support
- Ample video effects
- Guided edits
- Solid text tools
Subscription
- $99 one-time purchase
Pinnacle Studio:-
Pinnacle Studio is a pro-level video editing tool that is fast and fully featured. With each iteration, its speed increases at a steady rate.
Features:
- Tons of effects
- Organized interface
- Fast rendering
- Multicam editing
Subscription:
- $59.95 for listing
- $99.95 for pro
- $129.95 for ultimate
Filmora:-
Wondershare Filmora is a beginner-friendly video editing software with an excellent interface and lots of effects.
Features:-
- Attractive interface
- Fast rendering
- Tons of effects
- Inexpensive
Subscription:-
- $51.99 per year
You may also read: Filmora Review
Corel VideoStudio:-
Corel VideoStudio is equipped with some of the best professional features found in the market. It includes 360 degrees VR 4k support with 4k motion tracking.
Features:-
- Best motion tracking system around
- Face effects and face inducting
- Gif creator
- Speech-text convertor
Subscription:-
- $99.99 one-time payment
You may also read: Corel VideoStudio Review
iMovie:-
iMovie is a user-friendly video editor that is simple enough for beginners and has some professional tools.
Features:-
- Easy-to-use interface
- Powerful tools for professionals
- It comes free with Mac OS
Subscription:-
- Free
Lumen5:-
Lumen5 is a cloud-based video editing application made to help businesses create and edit video content.
Features:-
- Turn blogs into social promos
- Add music
- Drag and drop interface
Subscription:-
- Free
- $11 for removing the watermark
- $59 for 1080p
VSDC free video editor:-
VSDC is a multimedia suite that provides a good set of tools for video editing. With 5 million users, it is one of the most famous video editing apps that you can use for free.
Features:-
- Powerful chroma key tool to remove screen background
- 360 video editing and various video effects and filters
- Shallow system requirement
Subscription:-
- Free
FAQs
What is video editing, and why is it so important?
Video editing is the process of editing and manipulating footage and creatively showcasing your ideas and thoughts.
It is a digital world, and people tend to grasp visual content much faster. So, if you are a businessman, you need to implement this in your marketing strategy to reach your potential customers.
How many types of video editing are there?
There are different types of video editing for various causes. Primarily, there are 6 significant types of video editing:
- Offline editing
- Online editing
- Cloud-based editing
- Vision mixing
Is Adobe Premiere Pro good for video editing?
Adobe Premiere Pro is among the best video editing tools with reasonable subscription plans. But it is specifically designed for professionals with lots of effects and features. If you’re a beginner, Adobe Premiere Elements would be a better suggestion.
Which is the best free video editing tool?
If you’re a beginner, VSDC is a free editing tool. However, for professionals, Lumen5 can be a better option.
Which video editing tool is best for beginners?
Adobe Premiere Elements is the smaller version of Adobe Premiere Pro suitable for beginners. It has lots of fun features and filters with easy guides to learn and edit simultaneously.
Is there any free editing tool for professionals?
Lumen5 is a video editing tool for professionals, and it has a free subscription. If you want to remove the watermark or edit 1080p files, they charge a minimal amount.
Conclusion
Video Editing plays an integral part in a video advertisement. Editing makes your video more impactful and influential. As a creator, you decide which features to use to make your videos better. Above, we have listed various types of video editing. Also, we have listed some of the best editing software that you can choose for editing your videos. We hope this article will help you decide on some of the best software per your requirements.
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Disclaimer: Some of the links in this article may be affiliate links, which can provide compensation to me at no cost to you if you decide to purchase a paid plan. These are products I’ve personally used and stand behind. This site is not intended to provide financial advice and is for entertainment only.
