Ready to turn your YouTube channel into a profitable business? Check out our 19 Trending YouTube Niches Guide with High CPM Rates.
YouTube has become a crucial platform for video content creators, with millions of active users daily. Content creators can monetize their videos through ads, sponsorships, and other means. One crucial metric to determine the earning potential of a YouTube channel is CPM or cost per mile. In this article, we will look at the top 19 YouTube niches with high CPM rates for 2023.
A table with the top 10 niches and their CPM rates in 2024
Below is a table of the top ten niches with their estimated CPM rates for 2024.
| Niches | CPM Rates ($) 2024 |
|---|---|
| Affiliate Marketing | 30-50 |
| Content Creation | 20-40 |
| Make Money Online | 25-45 |
| Trading or Investment | 30-60 |
| Digital Marketing | 25-45 |
| Fashion | 20-35 |
| Lifestyle | 15-35 |
| Video Games | 15-35 |
| Fitness | 20-35 |
| Cryptocurrency | 35-75 |
What is YouTube CPM?
CPM or cost per mile is the amount an advertiser pays per one thousand ad impressions. It is a standard metric used by advertisers to measure the effectiveness and efficiency of their ad campaigns. YouTube content creators earn revenue through ads, and the CPM rate determines how much money they will earn per one thousand views.
Factors that make a Niche get high CPM Rates
Several factors influence the CPM rate of a niche. Industries that involve a lot of money tend to have higher CPM rates. Some niches like technology, finance, and business have high CPM rates due to the high competition among advertisers to reach specific audiences. The seasonality of a niche can also impact the CPM rate. For instance, the fitness niche has higher CPM rates in the first quarter of the year as people set New Year’s resolutions.
Understanding the average YouTube CPM country-wise
The CPM rate varies across countries due to differences in ad markets, economy, and other factors. The average YouTube CPM rate for the United States is $7.6, while India’s CPM rate is $0.3. Content creators in countries with higher CPM rates can earn more revenue for their content.
Calculating your YouTube CPM
To calculate your CPM rate, divide the estimated earnings from ads by the number of ad impressions and multiply by 1000. For example, if you earned $1000 from 500,000 ad impressions, your CPM rate would be $2.
As YouTube continues to grow, there are a variety of niches that are gaining traction with high CPM rates. In this guide, we’ll take a closer look at 19 of the most profitable and trending niches on YouTube in 2023, along with tips for creating high-quality content and building a community on the platform.
Top 19 Trending YouTube Niches with High CPM Rates
1. Affiliate Marketing
Why affiliate marketing is a popular niche on YouTube
Affiliate marketing is a popular niche on YouTube because it’s a great way to make money through partnerships with companies. YouTube is a great platform to promote products to an engaged audience, making it an ideal space for affiliate marketers.
Popular affiliate marketing niches in 2023
Some of the most popular affiliate marketing niches in 2023 are health and wellness, technology, and fashion. These niches offer a wide range of products to promote, making it easier to find partnerships that align with your brand.
How to create high-quality affiliate marketing content
To create high-quality affiliate marketing content, you should focus on creating valuable content that educates your audience about the product you’re promoting. You should also ensure that your content is authentic, honest, and transparent about your partnership with the company.
Tips for building an affiliate marketing community on YouTube
Building an affiliate marketing community on YouTube requires consistency, transparency, and engaging content. You should also focus on building trust with your audience, as this is key to creating a loyal following that will support your affiliate partnerships.
Examples of successful affiliate marketing channels with high CPM rates
Some successful affiliate marketing channels with high CPM rates include The Daily Connoisseur, Luxy Hair, and Fun Cheap or Free.
CPM rate of affiliate marketing
The CPM rate of affiliate marketing varies depending on the niche, product, and audience. On average, the CPM rate for affiliate marketing is between $0.50 to $5.00.
2. Content Creation
Why content creation is a popular niche on YouTube
Content creation is a popular niche on YouTube because it allows creators to showcase their creativity and build a loyal audience around their content. It’s also a great way to make money through sponsorships and advertising.
Popular content creation niches in 2023
Some popular content creation niches in 2023 include vlogging, animation, and short films. These niches allow creators to tell stories and showcase their creativity in unique ways.
How to create high-quality content creation content
To create high-quality content creation content, you should focus on creating content that is visually appealing, emotionally engaging, and tells a compelling story. You should also use high-quality equipment and software to create professional-looking content.
Tips for Building a content creation community on YouTube
Building a content creation community on YouTube requires consistency, authenticity, and engaging content. You should also collaborate with other creators in your niche to grow your audience and reach new viewers.
Examples of successful content creation channels with high CPM rates
Some successful content creation channels with high CPM rates include Casey Neistat, PewDiePie, and MrBeast.
CPM rate of content creation
The CPM rate of content creation varies depending on the niche, audience, and sponsorships. On average, the CPM rate for content creation is between $0.50 to $10.00.
3. Make Money Online
Why make money online is a popular niche on YouTube
With the rise of the gig economy and the increasing number of people who want to work remotely, the make money online niche has become a hot topic on YouTube. This niche is popular because it offers viewers ways to make money from home, start their own businesses, and achieve financial freedom.
Popular make money online niches in 2023
In 2023, popular niches in this category include affiliate marketing, e-commerce, dropshipping, and freelancing. There are endless opportunities for creators to provide valuable insights and tips on how to make money online, and the potential for earning in this niche is very high.
How to create high-quality make money online content
To create high-quality content in the make-money-online niche, it is important to stay up to date on the latest trends and strategies. Creators should research and test out different methods themselves before sharing them with their audience. The content should also be informative, actionable, and engaging.
Tips for building a make-money-online community on YouTube
Consistency is key when building a community in the make-money-online niche. Creators should aim to post high-quality content consistently to keep their viewers engaged. Engaging with viewers and responding to comments is also crucial in building a loyal community.
Examples of successful make-money online channels with high CPM rates
Some examples of successful channels in this niche include Pat Flynn’s Smart Passive Income, Ryan Hildreth’s Make Money Online, and Kevin David’s Shopify Ninja Masterclass.
CPM rate of make money online
The CPM rate for the make money online niche can range from $20 to $50 or higher.
4. Trading or Investments
Why trading or investments is a popular niche on YouTube
Trading and investing have been popular niches for several years, and YouTube has only amplified their popularity. People are looking for ways to grow their wealth, and YouTube offers an accessible way to learn more about the stock market, cryptocurrency, and other forms of investments. Many creators have built massive followings by sharing their expertise and providing educational content for beginners.
Popular trading or investments niches in 2023
With the rise of new trading and investment opportunities, YouTube is set to see several emerging niches. In 2023, you can expect to see more creators focusing on options trading, forex trading, day trading, and sustainable investing. Cryptocurrency will also continue to be a popular niche in the coming years.
How to create high-quality trading or investments content
To create high-quality trading or investment content, you need to have a deep understanding of the niche. Many successful creators have a background in finance, economics, or business. If you’re starting from scratch, it’s essential to do your research and learn the basics before diving into specific niches. You should also focus on creating educational content that’s easy to understand for beginners.
Tips for building a trading or investments community on YouTube
One of the best ways to build a community in the trading or investment niche is to engage with your audience. Respond to comments, host live streams, and create interactive content like quizzes and polls. You should also collaborate with other creators in your niche to reach new audiences.
Examples of successful trading or investments channels with high CPM rates
Some of the most successful trading and investment channels on YouTube include The Chart Guys, Warrior Trading, and The Trading Channel. These channels have built massive followings by providing educational content and insights into the stock market, cryptocurrency, and other forms of investment.
CPM rate of trading or investment
The CPM rate for trading or investment varies depending on the specific niche, audience, and location. However, the average CPM rate for finance-related content is around $3.50.
5. Digital Marketing
Why digital marketing is a popular niche on YouTube
Digital marketing is a broad niche that encompasses various digital channels that businesses and individuals use to promote their brands, products, and services. One of the reasons why digital marketing is a popular niche on YouTube is the high demand for knowledge in the industry. As more businesses seek to expand their online presence, they need guidance on how to use various digital marketing strategies effectively.
Popular digital marketing niches in 2023
In 2023, some of the popular digital marketing niches on YouTube include content marketing, social media marketing, email marketing, influencer marketing, and search engine optimization (SEO). These sub-niches focus on specific aspects of digital marketing, and content creators who can provide valuable insights into them can attract a significant following.
How to create high-quality digital marketing content
To create high-quality digital marketing content, content creators need to stay up-to-date with the latest digital marketing trends and strategies. They need to conduct in-depth research on the topics they want to cover and ensure that they provide accurate and actionable information. In addition, they should use examples and case studies to illustrate the concepts they discuss.
Tips for Building a digital marketing community on YouTube
To build a digital marketing community on YouTube, creators need to be consistent in their content production. They should also engage with their audience by responding to comments and addressing their questions. Another tip is to collaborate with other digital marketing experts to provide more value to their audience.
Examples of successful digital marketing channels with high CPM rates
Some of the successful digital marketing channels with high CPM rates on YouTube include Neil Patel, Backlinko, and Moz. These channels provide valuable insights into various digital marketing strategies and have a significant following.
CPM rate of digital marketing
The CPM rate of digital marketing varies depending on the audience and niche. However, some of the factors that influence the CPM rate include the niche, audience demographics, and the type of content produced. In general, the CPM rate for digital marketing is around $7 to $10.
6. Fashion
Why fashion is a popular niche on YouTube
Fashion is an ever-evolving industry with a constantly changing landscape that makes it one of the most popular niches on YouTube. The platform allows fashion enthusiasts to showcase their unique sense of style and provide viewers with insight into the latest fashion trends, beauty tips, and outfit ideas. Furthermore, the fashion industry is a lucrative market that is expected to grow to $2.25 trillion by 2025, making it an attractive niche for content creators to venture into.
Popular fashion niches in 2024
Some popular fashion niches that are expected to trend in 2023 include sustainable fashion, vintage fashion, and body positivity fashion. Sustainable fashion involves showcasing fashion items that are environmentally friendly, such as clothes made from recycled materials. Vintage fashion involves showcasing fashion items that are from a different era, such as 70s-inspired outfits. Body positivity fashion involves showcasing fashion items that celebrate all body types and sizes.
How to create high-quality fashion content
To create high-quality fashion content, creators must showcase their unique sense of style and personality. It is also important to keep up with the latest fashion trends and provide viewers with tips on how to style different outfits. Additionally, creators can use high-quality cameras and editing software to create visually appealing content that will captivate their audience.
Tips for Building a fashion community on YouTube
To build a fashion community on YouTube, creators must engage with their audience and create a sense of community. They can achieve this by responding to comments, collaborating with other fashion creators, and creating engaging content that encourages viewers to interact. Building a strong relationship with their audience will help creators grow their channel and increase their CPM rates.
Examples of successful fashion channels with high CPM rates
Some successful fashion channels with high CPM rates include Chriselle Lim, Jenn Im, and Zoe Sugg. Chriselle Lim is a fashion and lifestyle creator who showcases her unique sense of style and provides viewers with fashion tips and outfit ideas. Jenn Im is a Korean-American fashion creator who showcases her unique sense of style and provides viewers with beauty and lifestyle tips. Zoe Sugg, also known as Zoella, is a British creator who specializes in beauty and fashion content.
CPM rate of fashion
The CPM rate for fashion content on YouTube can vary depending on several factors such as the creator’s audience, location, and type of content. However, on average, the CPM rate for fashion content ranges from $2 to $7.
7. Lifestyle
Why lifestyle is a popular niche on YouTube
Lifestyle is a broad niche that includes topics related to fashion, beauty, travel, wellness, and more. Many people are interested in lifestyle content because it offers inspiration, entertainment, and valuable insights into different aspects of life. Lifestyle creators often share personal stories, tips, and tricks to help their viewers improve their own lives.
Popular lifestyle niches in 2024
In 2023, we can expect lifestyle niches such as sustainable living, minimalism, and mental health to become increasingly popular. With the rise of conscious consumerism and mindfulness, viewers are seeking content that aligns with their values and goals.
How to create high-quality lifestyle content
To create high-quality lifestyle content, it’s essential to have a strong sense of brand identity and storytelling skills. Lifestyle creators should aim to create visually appealing and informative videos that showcase their unique perspectives and expertise. They should also stay up-to-date with the latest trends and be open to feedback from their viewers.
Tips for Building a lifestyle community on YouTube
Building a community on YouTube is crucial for success in the lifestyle niche. Creators should engage with their viewers by responding to comments, asking for feedback, and collaborating with other creators. Consistency is also key – uploading videos on a regular schedule helps keep viewers engaged and interested in the content.
Examples of successful lifestyle channels with high CPM rates
Some successful lifestyle channels on YouTube with high CPM rates include Rachel Aust, Alexandrea Garza, and Niomi Smart.
CPM rate of lifestyle
The CPM rate of the lifestyle niche on YouTube varies depending on the specific sub-niche and the creator’s location and audience. However, on average, lifestyle creators can expect a CPM rate of $6-$10.
8. Video Games
Why video game is a popular niche on YouTube
Video games have always been a popular niche on YouTube because of the massive following among gaming enthusiasts. The video game industry is growing at an unprecedented rate, with the gaming industry projected to reach a revenue of $230 billion by 2023. YouTube creators in this niche are tapping into this market to provide content that meets the growing demands of gaming enthusiasts.
Popular video games niches in 2024
Popular video game niches include walkthroughs, gameplays, reviews, and live streaming. Creators who specialize in walkthroughs provide viewers with step-by-step guides on how to complete a game. Gameplays showcase the creator playing a game while providing commentary. Reviews provide viewers with an insight into the pros and cons of a particular game. Live streaming allows creators to interact with their audience while playing games.
How to create high-quality video games content
To create high-quality video game content, creators must keep up with the latest trends and updates within the gaming industry. Creators should invest in high-quality equipment such as microphones, gaming chairs, and graphics cards to enhance their content’s production value. Consistency in uploading content is key to building an audience in this niche.
Tips for building a video games community on YouTube
Building a community on YouTube requires creators to engage with their audience by responding to comments, hosting live streams, and collaborating with other creators within the same niche. Creators must also encourage their audience to share their content by asking for likes, comments, and subscriptions.
Examples of successful video games channels with high CPM rates
Some of the most successful video game channels on YouTube include PewDiePie, Markiplier, Jacksepticeye, and VanossGaming. These creators have built massive audiences by providing engaging and entertaining content that resonates with their followers.
CPM rate of video games
The CPM rate for video games varies depending on the niche, audience, and creator’s engagement rate. The average CPM rate for video games is around $3.50, with some niches such as eSports and gaming tournaments commanding higher CPM rates of up to $20.
9. Fitness
Why fitness is a popular niche on YouTube
Fitness is a popular niche on YouTube because people are always looking for ways to improve their health and well-being. Whether it’s losing weight, gaining muscle, or simply living a healthier lifestyle, fitness is an evergreen topic that will always be relevant. YouTube provides a platform for fitness enthusiasts to share their knowledge, workouts, and tips with a wider audience.
Popular fitness niches in 2024
In 2023, popular fitness niches on YouTube include yoga, HIIT (high-intensity interval training), bodyweight workouts, and home workouts. With the rise of at-home fitness, many people are looking for ways to exercise without the need for expensive gym memberships or equipment.
How to create high-quality fitness content
To create high-quality fitness content, it’s essential to have a clear understanding of your audience and their needs. You should create content that is engaging, informative, and easy to follow. Visual aids like diagrams and animations can help make your content more compelling. Additionally, having a consistent upload schedule can help build a loyal following and increase your chances of getting noticed by the YouTube algorithm.
Tips for Building a fitness community on YouTube
To build a fitness community on YouTube, it’s essential to engage with your audience by responding to comments, hosting Q&A sessions, and collaborating with other fitness creators. You should also encourage your viewers to share their own fitness journeys and create a safe and supportive space where people can connect with each other.
Examples of successful fitness channels with high CPM rates
Some successful fitness channels with high CPM rates include Athlean-X, Chloe Ting, and Blogilates. These channels have millions of subscribers and offer a range of workout programs, challenges, and advice on health and fitness.
CPM rate of fitness
The CPM rate for fitness varies depending on the niche, audience, and the creator’s engagement rate. However, on average, fitness content creators can expect a CPM rate of around $6 to $10.
10. Cryptocurrency
Why cryptocurrency is a popular niche on YouTube
Cryptocurrency has been a buzzword in the digital world for some time now, and its popularity on YouTube has grown substantially in recent years. This is mainly due to the explosive growth in the cryptocurrency market and the increasing public interest in the technology behind it. The decentralized nature of cryptocurrency and its potential to disrupt traditional financial systems make it an exciting topic to discuss on YouTube.
Popular cryptocurrency niches in 2023
There are various niches within the cryptocurrency space that YouTubers can explore. Some of the popular ones include cryptocurrency trading, blockchain technology, and cryptocurrency mining. You can also create content that analyzes cryptocurrency trends, news, and overall market performance.
How to create high-quality cryptocurrency content
To create high-quality cryptocurrency content, you need to stay up-to-date with the latest industry news and trends. You can also conduct research on the technology behind cryptocurrency, interview industry experts, and provide analysis of the market performance of specific cryptocurrencies.
Tips for Building a cryptocurrency community on YouTube
Building a community around your cryptocurrency channel involves engaging with your viewers and encouraging them to participate in discussions. You can achieve this by hosting live streams, responding to comments, and collaborating with other creators in the niche.
Examples of successful cryptocurrency channels with high CPM rates
Some of the most successful cryptocurrency channels on YouTube include Andreas Antonopoulos, Crypto Daily, and Ivan on Tech. These channels provide informative and entertaining content that keeps their viewers engaged.
CPM rate of cryptocurrency
The CPM rate of cryptocurrency varies depending on the audience demographics, video engagement, and the advertiser’s budget. On average, cryptocurrency videos can earn CPM rates ranging from $5 to $10.
11. Home Improvement
Why home improvement is a popular niche on YouTube
Home improvement has always been a popular topic, and YouTube has made it easier for homeowners to learn and execute DIY projects. The rise of home renovation and design shows has also increased the public’s interest in home improvement topics.
Popular home improvement niches in 2023
Some of the popular home improvement niches on YouTube include DIY projects, interior design, and home renovation. You can also create content that provides tips on home maintenance and repairs.
How to create high-quality home improvement content
To create high-quality home improvement content, you need to showcase your expertise in the niche. This involves providing detailed instructions on DIY projects, sharing innovative design ideas, and offering valuable tips on home renovation.
Tips for Building a home improvement community on YouTube
Building a community around your home improvement channel involves creating content that resonates with your audience. You can also engage with your viewers by responding to comments, hosting Q&A sessions, and collaborating with other creators in the niche.
Examples of successful home improvement channels with high CPM rates
Some of the most successful home improvement channels on YouTube include This Old House, House Beautiful, and DIY Network. These channels offer informative and engaging content that inspires their viewers to tackle DIY projects.
CPM rate of home improvement
The CPM rate of home improvement videos varies depending on the audience demographics, video engagement, and the advertiser’s budget. On average, home improvement videos can earn CPM rates ranging from $3 to $7.
12. Travel
Why travel is a popular niche on YouTube
Travel is an evergreen niche that continues to attract a large audience on YouTube. People love to explore new destinations and cultures, and YouTube provides a platform for them to do so virtually. Moreover, travel videos are visually appealing and engaging, making them perfect for the platform.
Popular travel niches in 2024
In 2023, some popular travel niches on YouTube include adventure travel, luxury travel, sustainable tourism, and solo travel. Content creators can also focus on specific regions or countries, such as Southeast Asia or South America.
How to create high-quality travel content
To create high-quality travel content, it is important to invest in good equipment such as a high-resolution camera, microphone, and editing software. Creators should also focus on storytelling and bringing unique perspectives to their videos. It’s also essential to do research and plan the content to ensure it is informative and entertaining.
Tips for building a travel community on YouTube
Building a travel community on YouTube requires consistent and engaging content. Creators should engage with their audience through comments and social media, and collaborate with other travel creators to increase visibility. Hosting giveaways or creating travel-related challenges are also great ways to engage with the community.
Examples of successful travel channels with high CPM rates
Some successful travel channels with high CPM rates include Kristen Sarah, Gabriel Traveler, and Lost LeBlanc.
CPM rate of travel
The CPM rate for travel varies depending on the region and type of content. However, on average, the CPM rate for travel content is around $7-10.
13. Technology
Why technology is a popular niche on YouTube
Technology is a constantly evolving industry that attracts a vast audience interested in the latest gadgets, software, and innovations. YouTube provides a platform for tech enthusiasts to share their knowledge and expertise, making it a popular niche.
Popular technology niches in 2024
In 2023, some popular technology niches on YouTube include smartphone reviews, gaming, software tutorials, and artificial intelligence.
How to create high-quality technology content
To create high-quality technology content, it is important to stay up-to-date with the latest trends and innovations in the industry. Creators should invest in good equipment, such as high-quality cameras, microphones, and editing software. It’s also important to be able to explain complex ideas in an understandable way and to provide detailed and insightful reviews.
Tips for Building a technology community on YouTube
Building a technology community on YouTube requires consistent and engaging content. Creators should also engage with their audience through comments and social media, and collaborate with other tech creators to increase visibility. Hosting giveaways or creating technology-related challenges are also great ways to engage with the community.
Examples of successful technology channels with high CPM rates
Some successful technology channels with high CPM rates include Marques Brownlee, Linus Tech Tips, and Unbox Therapy.
CPM rate of technology
The CPM rate for technology content varies depending on the type of content and target audience. However, on average, the CPM rate for technology content is around $7-12.
14. Makeup
Why makeup is a popular niche on YouTube
Makeup has been a popular niche on YouTube for years. It is an evergreen niche that caters to a wide range of audiences, from beginners to professionals. Makeup enthusiasts, beauty bloggers, and professional makeup artists can showcase their skills, share their tips and tricks, and create different makeup looks through video content. Makeup tutorials, product reviews, hauls, and beauty hacks are some of the popular types of makeup content on YouTube.
Popular makeup niches in 2024
In 2023, we can expect to see the rise of more specific makeup niches, such as skin care routines, organic and sustainable makeup, and gender-neutral makeup. With the growing concern for the environment and conscious consumerism, sustainable and organic makeup will likely gain more attention. Gender-neutral makeup is also a niche to watch out for as it caters to a wider audience, regardless of gender.
How to create high-quality makeup content
Creating high-quality makeup content requires good lighting, a camera, and audio equipment. It is also essential to have a good understanding of makeup techniques, products, and trends. A clear and concise script, engaging visuals, and relatable content can help attract and retain viewers.
Tips for Building a makeup community on YouTube
Consistency, engagement, and collaboration are essential to building a makeup community on YouTube. Consistency involves uploading videos on a regular schedule, engaging with the audience through comments and social media, and collaborating with other creators to expand your reach.
Examples of successful makeup channels with high CPM rates
Some examples of successful makeup channels with high CPM rates are Jeffree Star, James Charles, and NikkieTutorials. They have millions of subscribers and views, which translates to high CPM rates.
CPM rate of makeup
The CPM rate of makeup on YouTube can range from $5 to $10, depending on the ad type and the audience’s demographics.
15. Relationships:
Why relationship is a popular niche on YouTube:
Relationships have always been a topic of interest for people all around the world. On YouTube, this niche has gained massive popularity because of the vast audience that it caters to. People are always looking for advice on relationships, whether it’s romantic relationships, friendships, or family relationships.
Popular relationships niches in 2024:
In 2023, some of the popular relationship niches on YouTube include dating advice, relationship coaching, couple vlogging, and family vlogging.
How to create high-quality relationships content:
To create high-quality relationship content, creators should focus on providing valuable insights, practical tips, and actionable advice to their audience. They should also make sure that their content is visually appealing and engaging.
Tips for building a relationships community on YouTube:
To build a community around a relationships niche on YouTube, creators should interact with their audience, respond to comments and questions, and collaborate with other creators in the same niche.
Examples of successful relationships channels with high CPM rates:
Some examples of successful relationship channels with high CPM rates include Matthew Hussey, The Gottman Institute, and The ACE Family.
CPM rate of relationship:
The CPM rate for the relationships niche on YouTube can vary widely depending on the type of content and audience engagement. However, on average, the CPM rate for relationships is around $2.50 – $5.00.
16. Education:
Why education is a popular niche on YouTube:
Education is a topic that never goes out of style, and with more people turning to online learning, it’s no surprise that education has become a popular niche on YouTube. From math and science to history and literature, there is something for everyone in the education niche.
Popular education niches in 2024:
In 2023, some of the popular education niches on YouTube include online tutoring, college advice, homeschooling, and language learning.
How to create high-quality education content:
To create high-quality educational content, creators should focus on delivering clear and concise explanations of the topic. They should also use visual aids, such as animations or diagrams, to help illustrate the concept.
Tips for building an education community on YouTube:
To build a community around an education niche on YouTube, creators should engage with their viewers by asking questions, hosting live streams, and responding to comments.
Examples of successful education channels with high CPM rates:
Some examples of successful education channels with high CPM rates include Crash Course, Khan Academy, and TED-Ed.
CPM rate of education:
The CPM rate for the education niche on YouTube can vary depending on the type of content and audience engagement. However, on average, the CPM rate for education is around $2.00 – $6.00.
17. Cooking
Why cooking is a popular niche on YouTube
Cooking has been a popular niche on YouTube for a while now. With the rise of food bloggers and social media influencers, more people are interested in learning about food and how to cook it. Plus, cooking videos can be entertaining and educational at the same time.
Popular cooking niches in 2024
There are many different niches within the cooking niche. Some popular ones in 2023 include:
- Vegan and plant-based cooking
- Home-cooked meals on a budget
- Cooking for specific dietary needs, such as gluten-free or keto
- International cuisine
- Meal prep and planning
How to create high-quality cooking content
To create high-quality cooking content, it’s important to focus on visuals. Make sure your videos are well-lit and the food looks appetizing. You should also focus on providing value to your viewers by sharing tips and techniques that they can use in their own cooking.
Tips for Building a cooking community on YouTube
To build a cooking community on YouTube, it’s important to engage with your viewers. Respond to comments and create a sense of community by asking for feedback and suggestions for future videos. You can also collaborate with other cooking creators to expand your reach.
Examples of successful cooking channels with high CPM rates
Some examples of successful cooking channels with high CPM rates include:
- Tasty
- Bon Appétit
- Binging with Babish
- Food Wishes
CPM rate of cooking
The CPM rate for cooking content can vary depending on the advertiser. However, according to recent data, the average CPM rate for cooking content is around $5.
18. Personal Development
Why personal development is a popular niche on YouTube
Personal development has become increasingly popular as more people seek self-improvement and personal growth. YouTube offers a platform for creators to share their knowledge and experiences in this area, providing viewers with valuable insights and guidance.
Popular personal development niches in 2024
Some popular personal development niches in 2023 include:
- Mindfulness and meditation
- Productivity and time management
- Career development and job searching
- Financial planning and budgeting
- Self-care and mental health
How to create high-quality personal development content
To create high-quality personal development content, it’s important to focus on providing actionable advice and tips that viewers can use to improve their lives. You should also focus on creating a sense of authenticity and vulnerability, which can help viewers connect with you on a deeper level.
Tips for Building a personal development community on YouTube
To build a personal development community on YouTube, it’s important to be consistent with your content and engage with your viewers. You can also collaborate with other personal development creators to expand your reach and provide more value to your audience.
Examples of successful personal development channels with high CPM rates
Some examples of successful personal development channels with high CPM rates include:
- TED
- Tony Robbins
- Marie Forleo
- Gary Vaynerchuk
CPM rate of personal development
The CPM rate for personal development content can vary depending on the advertiser. However, according to recent data, the average CPM rate for personal development content is around $6.
19. Sports
Why sport is a popular niche on YouTube
Sports have always been a popular topic among people of all ages, and YouTube is no exception. With the ability to watch highlights, tutorials, and even full games, YouTube has become a go-to destination for sports fans around the world. Additionally, YouTube provides a unique platform for athletes and sports enthusiasts to share their expertise, experience, and training tips with their audience.
Popular sports niches in 2024
As we head into 2023, we can expect to see continued growth in the sports niche on YouTube. Some of the most popular sports niches on the platform currently include football, basketball, baseball, soccer, and MMA, but there is plenty of room for creators to explore other sports, such as parkour, skateboarding, and surfing.
How to create high-quality sports content
To create high-quality sports content, it is important to focus on providing value to your audience. This can include breaking down complex plays, providing training tips, or offering expert analysis on the latest games and events. Additionally, it is important to use high-quality footage and graphics to keep your audience engaged and visually entertained.
Tips for Building a sports community on YouTube
Building a community on YouTube is essential for success in the sports niche. One of the best ways to do this is by engaging with your audience through comments and social media. Additionally, collaborating with other sports creators can help you reach a larger audience and build credibility within the niche.
Examples of successful sports channels with high CPM rates
Some of the most successful sports channels on YouTube include ESPN, NBA, NFL, and MLB, which offer a range of content, including highlights, analysis, and interviews. Additionally, smaller channels such as Dude Perfect and Red Bull Sports have found success by creating engaging and visually stunning content that appeals to a wide audience.
CPM rate of sports
The CPM rate for sports on YouTube can vary widely depending on the niche, the target audience, and the level of engagement of the channel’s audience. However, sports are generally considered to be one of the most lucrative niches on the platform, with CPM rates ranging from $10 to $50 or more.
Which niche is currently having the highest CPM on YouTube?
As of 2023, the niche with the highest CPM on YouTube varies based on various factors such as ad demand, audience engagement, and content quality. It’s not always the same every year, and it can change based on market trends and advertising budgets. However, some niches have consistently shown high CPM rates, such as finance, business, technology, and beauty.
Finance-related channels often have high CPMs due to the high value of their audience. They tend to target individuals with high disposable incomes who are interested in investing, personal finance, and financial planning. Advertisers looking to promote financial services and products see this audience as highly valuable, resulting in high CPM rates.
Similarly, business and technology-related channels tend to attract highly-educated audiences with high purchasing power. They are often interested in the latest business trends, marketing strategies, and software development. Brands interested in promoting their business services or tech products see this audience as highly valuable, leading to higher ad rates.
Beauty channels are another niche with high CPMs. They often have highly-engaged audiences who are interested in beauty products and fashion trends. Beauty brands see this audience as highly valuable and are willing to pay a premium to reach them.
Frequently Asked Questions (FAQs) about YouTube Niches and CPM Rates
What is a niche on YouTube?
A niche on YouTube refers to a specific topic or subject matter that a creator focuses on in their content. It is a way to define your target audience and establish your unique identity on the platform.
What is CPM on YouTube?
CPM stands for Cost Per Mille, which is a metric used to measure advertising revenue on YouTube. It represents the amount of money a creator earns for every thousand views their video receives.
How is CPM calculated on YouTube?
CPM on YouTube is calculated by dividing the total revenue earned from advertisements by the total number of views on a video, then multiplying the result by 1000.
Which niches on YouTube have the highest CPM rates?
The niches on YouTube that have the highest CPM rates are typically those that have a high demand for advertising and are able to attract a valuable and engaged audience. These include niches such as finance, business, and technology.
Can I make money on YouTube with a niche that has a low CPM rate?
Yes, you can still make money on YouTube with a niche that has a low CPM rate, as long as you have a large and engaged audience. However, you may need to focus on alternative revenue streams such as sponsored content, merchandise sales, or affiliate marketing.
Is it important to focus on a specific niche on YouTube?
Yes, focusing on a specific niche can help you establish a loyal and engaged audience, increase your visibility in search results, and attract more targeted advertisers. It is a key strategy for building a successful channel on YouTube.
How can I find a niche that is right for me on YouTube?
To find a niche that is right for you on YouTube, consider your interests and expertise, research popular topics in your industry, and analyze the competition to identify gaps in the market. You can also use keyword research tools and social media listening to gain insights into what your target audience is searching for.
How can I increase my CPM rate on YouTube?
To increase your CPM rate on YouTube, focus on creating high-quality content that is targeted to your audience, optimize your video titles and descriptions for search, promote your channel on social media and other platforms, and engage with your audience through comments and community-building.
Conclusion:
Choosing the right niche is crucial to success on YouTube, and niches that have high CPM rates can provide a lucrative opportunity for creators to earn money from their content. However, it is important to remember that audience engagement and loyalty are also key factors in building a successful channel and that focusing on creating quality content and building a community around your niche is essential to long-term success on the platform.